Archive for the ‘ARTICLES’ Category

(PRWEB) August 16, 2006

David Blaine is an American illusionist and stunt performer. He made his name as a performer of street and close-up magic. His father is Afro-Puerto Rican and his mother, Patrice White, was Jewish of Russian descent.

Blaine began his career with street magic, performing card tricks and illusions such as levitating or bringing dead flies back to life. He started doing magic at a very young age, encouraged by his mother every step of the way. His mother later died due to ovarian cancer. Later in life he used a small camera crew to record his act live in front of everyday people. This act provided the basis for his television specials, David Blaine: Street Magic, David Blaine: Magic Man, and David Blaine: Mystifier.

He has been criticized by many other accomplished magicians for lacking in performance originality and patter. Many of them are annoyed that when he does an effect, he just says the word, “Watch.” Nonetheless, Blaine is still recognised as one of the world’s most famous magicians.

He later turned his attention to feats of endurance; these included being buried alive for seven days, spending 61 hours encased in ice, standing on a tiny, 22 inch (56 cm) wide platform at the top of a 90 foot (27 m) high pole for 35 hours, living in a transparent box for 44 days without food, and living underwater for 7 days.

Though not the first entertainer to perform street magic or survive endurance stunts, Blaine’s unique contribution to magic is his charismatic use of video and television to reach the MTV Generation in a decade where magicians were out of touch with younger audiences.

David Blaine site for fans is now online at This site has blogs, news, forum, chat and video.


Related Underwater Camera Press Releases

30-Mile-Dive: Undersea Explorer Aims for World Record Dive

Los Angeles, CA (PRWEB) August 18, 2011

This September, veteran deep-sea explorer and combat-diver Scott Cassell attempts a world-record, non-stop SCUBA dive from Catalina Island to Los Angeles.

It’s an extraordinary endeavor, rife with risk. But he hopes it will draw much-needed attention to an unseen ocean crisis happening around us.

Although Cassell will dive in a region historically known for large shark populations – much of it underwater and at night – sharks are not a huge fear factor for him. Towing an acoustic array to attract sharks – and with cameras rolling underwater – Cassell’s mission includes a census of the region’s top ocean predators. But he’s not particularly keen on getting attacked by one.

“I’ll be wearing my shark suit and some aluminium ankle covers, just in case,” he says.

And he’ll be doing it on deadline.

“I’ve been researching human endurance in salt water at 68 degrees, and I’m coming up with this very scary number of 21 hours, at which point I just might have a heart attack and die,” he says. “My original intent was to dive for 24 hours, but I realize now I better aim for 20.”

While Cassell prepares for his formidable dive, Global Reef gears up to document it.

“In our lifetimes, the ocean in our own backyard has fundamentally changed,” says Global Reef’s Media Director, Ian Hinkle. “Scott’s dive will show just how drastic these changes are. This is an opportunity for individuals to support an incredible project, do something positive for our oceans, and even join Scott’s expedition.”

On the weekend of September 17th, you can get involved and track his progress in the ocean, live with

Watch the trailer for the documentary film:

The documentary film, 30-Mile-Dive, is being funded by public backers on crowd-sourcing site Here’s how it works: backers can pledge anywhere from a buck on up; each donation level has a corresponding reward: from a ring-tone, to a copy of the film, to an excursion in a real submarine with Scott himself. The first round of crowd-funding for 30-Mile-Dive was successful, and a second round just launched for August.

Want to have an unforgettable experience as a credited member of the production team? You can do that too – for $ 2500. Donations are tax deductible in the United States through Cassell’s non-profit organization, Undersea Voyager Project. [501(c)3].

Scott Cassell fell in love with the ocean as a boy. He has more than 13,000 hours as an underwater explorer, combat and commercial diver. He is a USCG qualified sub pilot, Navy diving supervisor and dive medical technician. He is a record holder for longest dive distance, 52 miles non-stop, and was the first to film a giant squid species. His credits include National Geographic, Discovery, Animal Planet, History Channel, Disney, BBC, Spike, and Univision. Scott is a fellow of the Royal Geographic Society.

“The ocean is where monsters dwell. It’s where man’s imagination can become reality, because it truly has the most magnificent animals to ever have existed. The world does have magic, and it’s under the sea.”

~ Scott Cassell

Global Reef is a Canadian social enterprise with a mandate to create explosive, action-packed media properties that highlight the value of ocean conservation. We bring a unique team of award-winning filmmakers, underwater cinematographers, and a crew of dedicated dive professionals. Global Reef works to inspire people to think about the state of our oceans, and empowers them to act.



Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Related Underwater Camera Press Releases

West Coast Dive Services Company SeaVeyors Marks 5th Anniversary

Surface vessel for Seaveyors’ maintenance and dive services

Comox, Vancouver Island, BC (PRWEB) August 22, 2011

A dive services provider located on North America’s west coast, operating out of Vancouver Island and the Sunshine Coast and serving private individuals, companies and governments from Chile to Alaska, SeaVeyors Environmental and Marine Services Ltd. heads into its sixth year of business at the forefront of the marine industry.

Utilizing the latest in ROV (Remote Operated Vehicle) technology, the highly experienced team at SeaVeyors offers solutions for a broad range of industry needs, including: marine accident investigations and recovery, aquaculture surveys, outfall inspections, anchor and mooring surveys, reservoir and dam inspections, spawn monitoring, biological sampling, soft bottom sampling, and peak biomass surveys.

SeaVeyors services can assist governments, environmental organizations, aquaculture companies, private vessel owners, marine services providers such as tug & barge operators, and marina and dock owners – all with the Seabotix ROV model LBV300S2 and/or WorkSafe certified diving associates.

From providing 270-degree field-of-view cameras with variable intensity external lighting aboard the ROV to a three-jaw grabber and USBL tracking system with GPS for the topside pilot, the ROV technology has assisted companies with diverse needs ranging from marine accident investigations, search and retrieval tasks, and maintenance contracts to the latest in environmental surveys and scientific reporting tools.

SeaVeyors also provides highly rated maintenance services to the North American marine industry: underwater marine growth removal utilizing rotating head for net surfaces or zero thrust wants with turbo nozzles for barges, floats, pilings and docks. The dive services are headed by SeaVeyors president Darren Horler, a WCB Certified Occupational Certified Diver with 10 years of general experience and 6 years in environmental and research dive techniques.

“With our Seabotix LBV300S2 ROV we can operate to a depth of 1000 ft., and our expertise in diving, fisheries, biology and government reporting, we are uniquely positioned in the commercial dive services industry on the West Coast of North America,” said company President Darren Horler.

One notable contract over the past year was a body recovery mission in Argentina lasting over two months, during which the ROV was used to penetrate a sunken resort boat believed to contain the body of a passenger. The ROV was used to remove debris to enable a full visual survey; it was determined the passenger must have escaped while the boat was going down, and that significant lake currents likely took the body to depths beyond recovery.

Another example of SeaVeyors’ value to clients had a happier ending – a coastal BC tug company had just returned to work after dry dock and a $ 20,000 prop spun off the shaft and dropped to the ocean floor. The tug company purchased a replacement and carried on. 2 months later SeaVeyors was working on the same site and the story was related to president Horler, who suggested the SeaVeyors ROV be used to locate and retrieve the 200lb+ brass prop from 500 ft. of water. The tug owner was delighted with a recovery fee 10% of the cost of purchase price and now has a brand new spare prop as backup.

For more information, please visit the SeaVeyors web site. Full background information, details about services and a gallery of HD videos are available.

Contact Information:

President Darren Horler

SeaVeyors Environmental and Marine Services Ltd.

5244 Anderson Rd.

Courtenay B.C.

Canada V9J 1S7



# # #

Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Conergy Sees a Bright Future for Schools Turning to Solar Energy in the Midst of Financial Concerns

Albuquerque Academy’s Solar Energy System

Denver, CO (PRWEB) September 01, 2011

Government budget cuts and the economic crunch limiting families’ ability to pay tuition costs are causing public and private schools to re-examine their finances. With electricity being a large percent of a school’s cost and traditional energy costs continuing to rise, Conergy has witnessed schools throughout the country turn to solar energy. With the current government and state solar energy incentive programs (DSIRE Link) available, including grants and funding specifically targeting schools, savvy educational administrators are finding solar energy systems to be a cost-effective solution. In addition to the incentives, schools have a variety of financing options such as Solar Host Agreements, leasing and Power Purchase Agreements.

In New Mexico,Albuquerque Academy, a nationally recognized independent school, brought its 1.14 MW solar energy system online on January 1, 2011. Producing over 2,000 MWh per year, the solar energy system provides one quarter of the school’s electricity needs. Using a Power Purchase Agreement (PPA), offered by Conergy’s Solar Project Finance Services, the Albuquerque Academy is able to achieve 20% savings from its annual utility bill, without any upfront costs. A PPA allows schools to lock in current energy rates for up to twenty years and therefore hedge against exponentially rising utility electric rates.

John Christensen, Director of Physical Plant at Albuquerque Academy stated, “Every dollar we save that we’re not paying utilities, we can put right back into the school. It’s that simple.” Besides financial reasons, Albuquerque Academy decided to go solar following nearly a decade of sustainability initiatives, such as water and energy efficiency measures, recycling, green purchasing, and retrofitting. Based on the results, Albuquerque Academy officials would recommend to other schools to consider solar energy as a solution.

With the ability to manage the development of a solar energy project from inception to close, Consolidated Solar Technologies, LLC / Mosher Enterprises was the project manager for the Albuquerque Academy solar energy system. Consolidated Solar Technologies, a CES approved vendor for New Mexico schools, has seen an increase in the demand for solar energy systems from both private and public schools. “Our in-depth experience implementing solar energy projects for schools means that we are well-versed in overcoming any difficulties projects might face. We bring our experience to every project in order to ensure that the projects are both cost and time effective, which is especially important during these times. Committed to solar energy solutions in schools, we believe that visible solar projects like these create an awareness in students that will influence the future,” stated Jerry Mosher, President of Mosher Enterprises, Inc. Some of the recent sites that CST has developed include, a 50 kW solar energy system at Rio Rancho High, a 50 kW solar energy system at Los Lunas High and a 50 kW solar energy system at Dulce High.

But it is not only New Mexico that has seen an increase in solar energy system installations at schools. Conergy, a leading global solar energy company, has seen an increase in demand for solar energy among schools across the country. In California, Conergy recently developed 400 kW of solar energy at three sites for the Muroc Unified School District, which will provide 80% of the school district’s energy consumption and reduce the utility bill by 95%.

Also in California, Conergy developed a 300 kW system for Bishop Elementary Schools, a public school facing $ 1.2 million budget cuts for the 2011/12 school year. With a $ 178,000 annual rebate and electricity savings of $ 80,000 per year, the benefit is equivalent to retaining 3-4 entry level teachers.

In Colorado, Kent Denver School, used a Solar Host Agreement (SHA) developed by the Conergy Solar Project Finance Services, to finance its solar energy system. An SHA is similar to a PPA, but is a simpler contractual arrangement for smaller systems. The SHA enables organizations to purchase electricity produced by a solar energy system at a fixed rate, which is lower and more stable than utility rates, with no upfront costs. In addition, the SHA offers the opportunity to purchase the system as soon seven years into the contract term. Once the system is paid for, every watt of energy produced is essentially free. The Kent Denver School had initially installed a 99.75 kW system in 2008 and after seeing the substantial savings decided to double the system’s size in 2010.

Not only elementary and high schools are searching for ways to decrease their utility bills, but universities have also brought solar energy to the educational experience. Also using an SHA financing option, the University of Colorado at Boulder had Bella Energy, with Conergy, develop a 44 KW system at its Coors Event Center and a 12 kW system in its Wolf Law Building.

While the schools are able to receive financial benefits from the solar energy systems, faculty and administrators are quick to point out the additional advantages that the students receive. Byron Johnson, Muroc Unified School District Assistant-Superintendent stated, “By creating our own energy, students and staff become more aware of their energy use and are inspired to use energy wisely. This helps us to encourage ‘green learning’, by producing clean energy and using less energy whenever possible.” Kent Denver’s head of school, Todd Horn also emphasized the ability of the solar energy systems ability strengthen student’s appreciation for the world and support the sustainability projects that inspire students to rethink energy production, “Our students can now see how their smaller solar projects (such as a golf cart and a marine underwater camera in the Florida Keys) can be scaled up to a commercially viable level.”

About Conergy

As a full system manufacturer, Conergy Group delivers solar energy systems from a single source and offers all services under one roof.

Through deep-rooted operations in 18 countries, Conergy System Sales sells premium Conergy products to customers in nearly 40 countries worldwide. Conergy supports homeowners, installers, wholesalers and investors in their efforts to “go solar.”. With local sales activities on five continents, Conergy has close relationships with all its customers. Listed on the Frankfurt stock exchange, Conergy employs more than 1,700 people worldwide. Since Conergy’s founding in 1998, it has produced and sold more than 1.5 GW of clean solar power, and developed over 500 MW of solar parks.

Conergy’s Solar Large Projects Group manages the planning, financing, installation, monitoring, and ongoing operations and maintenance for turn-key solar projects across the globe. Conergy;s broad project expertise ensures maximum performance from every Conergy power plant..

Through its acquisition of well-established local companies, Conergy began operating as a distributor and project developer in North America in 2005 and currently has five offices, four warehouses and three production sites in the region. In North America, Conergy is both a manufacturer and wholesaler. Conergy manufacturers mounting systems in Sacramento, CA. In Ontario, Canada Conergy produces modules and mounting systems that meet local content requirements for the Provincial FIT. Conergy offers innovative products and tailored services to its North American network of system integrators and project developers. Through these activities, Conergy maintains expert knowledge about local market conditions and requirements.



Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

New Underwater Photography Gear For Summer, Scuba Mask Cameras and Underwater Lenses For Gopro Cameras From

Liquid Image Swim Mask Camera

(PRWEB) September 02, 2011

Summer is still here, why not make the best of it by recording water sport adventures on video with scuba mask cameras? is announcing two new products that can make recording wild diving, surfing, paddling antics fun and easy.

Liquid Image Scuba Mask Cameras

The Liquid Image scuba mask cameras from are the world’s only swim mask that has an integrated waterproof digital video camera that can also take high resolution still photos. Dive to 15ft / 5m and deeper (depending on model) and record everything seen from a person’s point of view. Eliminate the need to hand carry an expensive underwater camera, the Liquid Image scuba mask cameras are perfect for diving, snorkeling or swimming pools.

With the newest budget Liquid Image Explorer 304 model, the scuba camera allows diving down to 15ft/5m, take 8mp still photos and quality videos for less than 99 dollars.

For convenience all Liquid Image cameras come with internal memory and take MicroSD cards. Standard AAA batteries are used so it’s easy to find replacements no matter the water sport location in the world. All Liquid Image cameras from the budget Explorer to the Scuba series are specially designed to allow lighting attachment accessories for divers wishing to explore the murky depths.

Underwater Replacement Lenses For GoPro Hero Cameras

Action camera users who already have the popular GoPro camera know how rugged and waterproof they can be. Many people mount them on surf boards and kiteboards because they know Gopros are not only water sealed but can handle the harsh pounding as well.

The only issue with the GoPros filming in water is the light refraction that occurs when underwater. The stock curved lens on the GoPros can cause images to be blurry when under water. has found a solution to this problem with a flat glass lens that can easily be swapped into the GoPro camera housings.

The flat glass lens fixes the underwater focus/blurry problem caused by the original GoPro HD HERO curved lens. The flat lens for GoPro cameras can take crisp high definition underwater video, sharper than the factory lens. The flat lens is a drop-in replacement for the original GoPro housing curved lens with a depth rating of up to 180ft.

This optical quality lens is made of glass set in an anodized aluminum frame. Videographers will notice the difference immediately after switching to this flat underwater glass lens for GoPro.



Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

New User Friendly Hands Free Action Sports Camera, ContourROAM Available at

New ContourROAM Hands Free Point Of View Camera

Blaine, Washington (PRWEB) September 08, 2011

ContourROAM makes taking hands free action videos easy and fun. Contour, renown for their premium ContourGPS and Contour+ HD helmet cameras is launching this new camera today and as a launch partner will be one of the first stores in the world with ContourROAMs for sale.

Encased in sleek black aluminum the ContourROAM is an intuitive and easy to use camera. WIth a giant on/off button that also acts as an instant record button there is no delay between power up and record. An “Instant Status” button displays your current battery status and remaining recording time. The ContourROAM is a worry free multi purpose point of view camera that can go anywhere adventure takes you.

Extraordinary HD Video

Contour built it’s reputation on the quality of it’s video output, the ContourROAM carries on the tradition, guaranteeing stunningly sharp, vivid, high definition video that will knock your socks off at resolutions of 720p, 960p and 1080p. The super wide angle 170 degree lens encompasses a wide swath of background and peripheral scenery bringing the viewer right in the middle of the action. The ContourROAM also makes an excellent super wide angle digital camera capable of high res 5mp still images that are just as crisp as the video.

Built To Handle The Toughest Environments

With an impact resistant aluminum body and waterproof capability up to 1 meter, no amount of mud, rain, snow, sleet or splashes can keep the ContourROAM down. A sealed gasket protects the camera’s internal components so water damage should not be a concern. For videographers who record extreme underwater footage for sports like diving, wakeboarding or surfing, the ContourROAM waterproof case is available for waterproofing up to 60 meters.

A Mounting Ecosystem For Camera Attachments Anywhere

Besides durability and video quality a key component of any quality point of view camera is having a reliable variety of mounts for any situation.

Contour’s custom TRail system offers a huge assortment of specialized mounts for a full range of activities and interests. Camera mounts for handlebars, all sorts of railings and water sport attachments make the ContourROAM suitable for any sport imaginable. Position the camera exactly where needed for the perfect shot and be certain it will be steady. As your needs grow extra mounts and accessories are always in stock at the store.

Built In Mic and Other Advanced Features

ContourROAM’s built in multi directional microphone provides clear sound for capturing ambient audio. Keeping with the Contour philosophy of diminutive design, MicroSD cards are supported which can record up to 8 hours of footage at full 1080p HD on a 32gb card. Twin red lasers on either side of the 270 degree rotatable lens help align the lens to ensure all shots are level. The Instant Status button offers fast review of battery level and memory remaining. Additionally the ContourROAM has a larger built in battery to improve recording time, reliability and waterproof capability.

The ContourROAM includes free video editing software via download (PC and Mac compatible) that makes it easy to edit video footage and share it wit the world on Facebook, Twitter and other social networks.

Although the ContourROAM is Contour’s entry level camera all these high end features come standard offering a much more compelling package overall than any competitor’s camera. is the largest independent action camera retailer online carrying name brand cameras. The company is a long time retailer of the ContourGPS, Contour+ camera and now the ContourROAM. With both a Canadian and UK store, users can purchase ContourROAM in Canada and ContourROAM in UK.



Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Olympus Launches the PEN Ready Project: The World’s Largest Small Camera Giveaway

Center Valley, PA (PRWEB) September 19, 2011

Today Olympus® breaks all the rules of consumer electronics marketing by kicking off the “PEN Ready Project” – a campaign designed to empower and inspire creativity in more than 1,000 lucky people around North America. To demonstrate that anyone can be PEN Ready™ Olympus is surprising people in undisclosed locations throughout New York City, Los Angeles, San Francisco, Toronto, Miami, and nearby its U.S. Headquarters in Lehigh Valley, PA, by giving them the Olympus PEN® E-PM1 camera. The images and HD videos that participants create with the camera as part of the PEN Ready Project will be showcased on a new custom-designed Tumblr blog over the coming months. Anyone in the world can visit the site and decide if they, too, are “PEN Ready.”

“The mission of the PEN Ready Project is to demonstrate how easy it is for anyone to capture extraordinary photos and videos with the PEN camera. That’s why we’re partnering with JetBlue Airways and Tumblr to give the gift of our Olympus PEN E-PM1 camera and make more than 1,000 people PEN Ready,” said Stephanie Sherry, Senior Manager, Advertising & Marketing Communications, Olympus Imaging America Inc. “We can’t wait to see where people travel to and what they will create with their new PEN camera.”


To give the program a suitable takeoff, Olympus partnered with JetBlue Airways, the un-airline for today’s jet set that shares a love of blue-sky ideas like the PEN Ready Project. On September 16th Olympus gifted the PEN E-PM1 camera to unsuspecting JetBlue customers on a flight that departed New York’s JFK International Airport bound for Florida.

“At JetBlue we’re always looking for fun and unexpected ways to delight our customers and giving away Olympus cameras inflight was a fantastic surprise,” said Fiona Morrisson, Director of Brand and Advertising. “Our customers were thrilled to receive the travel-friendly PEN cameras on a JetBlue flight. We’re excited to watch the PEN Ready Project grow with content from our customers and other participants.”

Watch the in-flight video here:

Olympus also partnered with Tumblr, the incredibly popular blogging platform that lets you effortlessly share anything – text, photos, quotes, links, music and videos – to create the PEN Ready site. Tumblr enables you to share content from your browser, phone, desktop, and email, wherever you are. Working with Olympus, 100 of the most talented Tumblr bloggers will receive the PEN E-PM1. Because these bloggers cover a diverse range of subjects, including art, fashion, food, sports, travel and more, their PEN photos and videos will be driven by their personal passion, making them well-worth seeing for people of all interests.

“Olympus chose to work with Tumblr to create its first blog because of the high level of customization our platform offers to bloggers – Tumblr lets you easily share any type of media to a blog of your own design, and our asymmetric following model empowers every blogger to build a fantastic self-organizing community around their content,” said Danielle Strle, Director of Outreach, at Tumblr. “Tumblr was ecstatic to work with Olympus on this project because the brand is highly social, and its products are perfectly designed for creative expression. Photo and video are two of our most popular post types. Bloggers will experiment with the PEN, and we are excited to see what they create. It’s been spectacular to work with Olympus on such a forward-thinking project.”


What will the PEN Ready Project participants receive? Each participant will receive an Olympus PEN E-PM1 kit, the smallest, lightest, and the most portable Olympus PEN interchangeable lens compact system camera. The camera is available in six stylish colors (purple, pink, brown, white, silver and black) to suit your personal style. The PEN E-PM1 camera offers the same amazing image quality found in bigger, bulkier DSLR cameras with lightning-fast speed, and 1080i high-definition (HD) video at the affordable price of $ 499.99.

The PEN E-PM1 camera is also the easiest PEN camera to use, with simple controls enabling you to access the power of digital photography effortlessly. A step up from a point-and-shoot camera, the Olympus PEN E-PM1 camera features a user interface that takes the guesswork out of capturing the perfect shot. A simple, one-touch button enables you shoot HD video. iAuto and scene select modes enable you capture images with ease and speed, and six built-in Art Filters enable you explore your artistic side. The Olympus PEN E-PM1 camera puts the portability of a point-and-shoot with the performance of a DSLR in the palm of your hands.

Journalists interested in more information about the PEN Ready Project, review units and high-resolution images of the Olympus PEN cameras, lenses and accessories should contact Michael Bourne, Mullen Public Relations, 617-226-9953, or Jennifer Colucci, Olympus Imaging America Inc., 484-896-5719, or visit the Olympus website.


Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

    Digital Cameras
    Professional and Interchangeable Lens System Cameras
    Related Underwater Products and Accessories
    Digital and Microcassette Recorders
    Digital Media

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit:

OLYMPUS, PEN, PEN E-PM1 and PEN Ready are trademarks or registered trademarks of Olympus Corporation, Olympus Imaging America Inc., and/or their affiliated entities, in the U.S. and/or other countries. All other trademarks and registered trademarks listed herein are the property of their respective holders in the U.S. and or other countries.



Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Combat Diver Completes 30-Mile Dive to Save Endangered Shark Species

Suited up in a shark suit on his lower half and equipped with his limited edition Scott Cassell Luminox dive watch, Scott Cassell prepares to take on the biggest challenge of his life – the 30-mile dive. Photo Credit: Brett Van Ort

Los Angeles, CA (PRWEB) September 21, 2011

On Saturday, September 17th undersea explorer and combat diver Scott Cassell completed a 30-mile dive from Catalina Island to San Pedro, California. The astonishing feat that pushed his body to the physical edge, even causing him to black out underwater for a brief period, was all in an effort to bring attention to the endangered shark species that is virtually on the edge of extinction before it becomes too late, an unseen crisis that Cassell has dedicated his life to.

Cassell’s goal of this attempt for furthest uninterrupted dive was to be underwater for as long and far as possible in order to shed light on just how few sharks he would encounter in an area once known for its flourishing shark population. Cassell completed the 30-mile dive in roughly 11-hours but was forced to give up on his world record dreams when he needed to resurface at the 5-hour mark; he blacked out underwater after experiencing a massive equipment malfunction, cutting off his air support that nearly cost him his life. Though the world record was lost, Cassell’s mission remained unwavering as he battled through hypothermia and extreme dehydration to complete the 30-mile dive.

The Findings:

Cassell is an experienced professional diver and ocean activist who has long dived in the Catalina Channel. According to Cassell, this area would produce between 40 to 100 sharks in a single dive less than 20 years ago. However, confirming his worst fear, he encountered literally no sharks during his 11 hours underwater on Saturday, even swimming with the support of shark attractors for all 30-miles.

Supported by a volunteer crew of more than 30 individuals, 3D video cameras from non-profit Global Reef and others followed Cassell’s 30-mile dive journey chronicling everything from the physical and mental preparation that goes into this type of attempt, to his heartbreak when he realized the drastic population loss of sharks over the last 20 years. The resulting film will be represented at this year’s MIPCOM festival in Cannes, France and more on the dive can be viewed now on Global Reef’s blog and

Where has the shark population gone?

With the advancements in fishing technology and drastic increase in demand of shark fin soup, nearly 90% of the shark population has been wiped out in just the last 20 years.

“There are species of sharks that are on the edge of extinction and we need to do something about this before it becomes too late,” said Scott Cassell. “Sharks are not the villains depicted in films. They are highly intelligent, emotional and a critical component to our eco-system and marine world. If we continue to allow for sharks to be viciously hunted and be used for things like shark fin soup, there is no chance that we can save this vital population which has been in our oceans for more than 5 million years, ensuing a massive trickle down effecting the entire marine ecosystem that will eventually threaten yields of other commercially important species.”

Alarming Statistics:

Cassell’s findings are unfortunately not a unique circumstance to the Catalina Channel. The shark population around the world is being killed off in mass quantities potentially causing a permanent and life-altering effect for the marine-world, as we know it:

    Approximately 97% of the blue shark population has been killed over the last 20 years in the Catalina Channel
    Worldwide, approximately 10 people a year are killed by sharks, but 3 sharks are killed every second by humans (source)
    In recent years shark specialists estimate that 100 million sharks are killed annually for their fins used in shark fin soup (source)
    The vast majority of sharks used for shark fin soup are de-finned alive and then thrown back into the ocean where they are forced to experience a long and excruciating death unable to swim, sinking to the ocean floor

Scott Cassell Luminox Dive Series:

Serving as the lifeline on his wrist during diving expeditions, Luminox helped make his 30-mile dive dream a reality. The essential gear brand is a proud sponsor of Scott Cassell and avid supporter of his work to save our oceans and sharks.

To commemorate Scott Cassell’s heroic 30-mile dive and help continue to support Cassell’s future work in saving the sharks and oceans, Luminox today announces the limited edition Scott Cassell dive series where a portion of proceeds will go towards Cassell’s organizations and future missions.    

“I’ve never encountered someone like Scott. His undying love for the ocean and sharks and self-sacrificing tactics, all to raise awareness to the masses is something I find to be a true inspiration. Scott put his life on the line this weekend not for any personal gain or attention, but to help save the animal he loves. Luminox has made a commitment to Scott to get his message out to the world and we will not stop until his voice is heard and this issue is brought to light,” said Andre Bernheim co-CEO Luminox. “Today we are so proud to announce the limited edition Scott Cassell Luminox dive series and continue to aid in Scott’s mission.”

The Scott Cassell special models number 1525 and 3954 can be viewed on and will be available at official retailers worldwide as of October 2011.

Fore more information on Scott Cassell and 30-Mile Dive visit: and

Essential Gear.

Invented in the United States, Made in Switzerland, Always Visible.

For more information visit: and

International: info(at)luminox(dot)com

USA: CerconeBrownCompany, 617.379.5243, lcox(at)cerconebrown(dot)com

Global Reef contact: ian(at)globalreef(dot)com


Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

More Underwater Camera Press Releases

SeaLife Announces Launch of First Ever High-Def Underwater Camera

New DC 1400 Underwater Camera

Tequesta, Florida (PRWEB) September 28, 2011

Underwater Cameras Direct brings aboard to its fine line of underwater cameras the new SeaLife DC 1400, with its 720p video or 14 megapixel high resolution capability. SeaLife, the leader in underwater cameras, built the new DC 1400 to be easy to use for creating your own personal undersea concerto of sight and sound.

Boasting five easy-to-use “piano keys”, the DC 1400 allows you to take either true high-definition 720p video or 14 megapixel high-resolution images of your adventures beneath the seas and above water as well. These five large primary control keys eliminate the confusing button cluster of a traditional camera to provide simple one-handed operation in any environment.

Water proof for up to depths of 200 ft (60 meters), the DC 1400 incorporates a feature-packed, premium high-resolution underwater camera with a new design that redefines simplicity and ease of use. It weighs less than 18 ounces and its rechargeable lithium battery will power the camera for approximately one hour of continuous HD video-perfect for a two-tank dive-or for in excess of 200 photographs.


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Olympus Takes Professional Dictation to the Next Level with New Directrec® Product Line

New Olympus Directrec® Product Line

Center Valley, PA (PRWEB) September 28, 2011

Olympus, a market leader for portable digital audio recorders and professional dictation devices, has announced the launch of its new Directrec® series, a major advance in professional dictation technology. This innovative product line was showcased during the company’s recent 2011 Professional Audio Event (August 16-17), which brought together dealers from across the country to preview the new Directrec series, along with other Olympus products and brand initiatives. The new Directrec models, DR-1200, DR-2200, and DR-2300 bring an improved design and sophisticated level of dictation capability and efficiency to busy professionals in a range of industries, most notably the medical and legal fields.

With the new Directrec (DR) series, users will have expanded technological, ‘power in the palm of their hand,’ with additional, advanced features – all packaged in a stylish ergonomic design for stationary use with a laptop or desktop computer. New features include a strategically placed slide switch (DR-2200 and DR-2300) and push button (DR-1200) for easy, one-handed navigation and access to commonly-used functions; a high-sensitivity microphone that blocks unwanted background noises, guaranteeing ultra-clear dictation recordings; Furthermore, a trackball that functions as a computer mouse to facilitate manipulation of data.

For radiologists and other medical professionals, lab work with films and charts can be recorded more efficiently and quickly. The DR-2300 device also includes a barcode scanner attachment which enables automatic transmission of voice files to patient files, and allows for additional security of sensitive information. For a lawyer or legal secretary in a fast-paced law firm, the Directrec can provide faster recording of critical information from depositions, client meetings, and client briefs.

Attendees of the Professional Audio Event were introduced to the Directrec series – which became available in August – as well as a first-of-its-kind Professional Digital Dictation Portal, a new, dedicated website which provides product updates, tools, and resources to support certified Olympus dealers. The portal is expected to be fully operational in September.

The use of dictation devices has expanded significantly in recent decades as the technology has improved and many professionals recognize the value of these devices to increase work productivity, and save resources. Professionals in the medical and legal fields, including those in hospitals, doctor’s offices, radiology labs and law firms are frequent users of digital dictation devices to help streamline their workflow, save time and money, and increase productivity. For Olympus, the introduction of the new Directrec series is consistent with the company’s 40-year history of developing innovative, cutting-edge digital audio recorders.

“Olympus is proud to continue its tradition of developing high quality, professional dictation devices that enable medical and legal professionals to maximize their productivity,” said Amy Leslie, Senior Product Manager, Olympus Imaging America, Inc. “For busy yet savvy professionals, the Directrec is a ‘must have’ tool for efficient and technologically advanced digital dictation capability.”

The new Directrec series can be fully integrated with the existing IT structure of a medical practice, law firm or other business. In addition, it can be used with a speech recognition system that provides improved accuracy, to help avoid losing time while making corrections.

The DR-1200, DR-2200 and DR-2300 are now available exclusively at authorized Olympus Professional Dealers. For more information about the Directrec product series, please visit

Journalists interested in more information, review units and high-resolution images of the Olympus Directrec series of products should contact Kim Riggie, LW Marketing, 239-405-8250, x2303, kr(at)lwmarketing(dot)com, or Jennifer Colucci, Olympus Imaging America Inc., 484-896-5719, jennifer.colucci(at)olympus(dot)com, or visit the Olympus website:


Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

    Digital Cameras
    Professional and Interchangeable Lens System Cameras
    Related Underwater Products and Accessories
    Digital and Microcassette Recorders
    Digital Media

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit:

*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks and registered trademarks listed herein are the property of their respective holders, in the US and/or other countries.

© 2011 Olympus Imaging America Inc.



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